Spend less on what doesn't work. Double down on what does.
Email, SEO, and paid advertising each require a different approach, and getting any one of them wrong is expensive. We assess your current digital presence, identify the channels with the highest return potential for your specific situation, and give you a consulting roadmap your team can act on, without the trial and error.
No Wasted Ad Spend
We help you allocate budget where it will actually move the needle
Channel-Agnostic Advice
We recommend what fits your goals, not what's easiest to sell
STR-Specific Expertise
Every recommendation is grounded in the short-term rental market
What We Help You With
Email Marketing Strategy
We audit your current email setup, whether you have one or not, and advise on the right approach for your goals. This includes list segmentation logic, campaign cadence, subject line positioning, and automation flows for past guests, prospective owners, or both. You leave with a clear blueprint your team or a contractor can build from.
SEO Audit and Content Strategy
We review your website's current search visibility, identify the keywords your target guests and property owners are actually using, and prioritize the content and technical improvements that will have the most impact. We do not write the content or implement the changes, but you'll know exactly what to fix and in what order.
Paid Ads Strategy and Budget Planning
Before you run a single ad, you need to know which platform makes sense for your audience, what budget is realistic for your market, and how to structure campaigns that don't burn through spend without results. We advise on platform selection, targeting approach, and campaign structure, so whoever manages your ads has a solid brief to work from.
HAVE QUESTIONS? WE HAVE ANSWERS
No. We are consultants, not an execution agency. We build the strategy and give you a clear plan with specific recommendations. Your team or a contractor of your choice handles the execution.
Yes. Starting from zero is actually an advantage in some ways. We advise on how to build your list the right way from the start, which segments to prioritize, and what tools and flows to set up so you're not playing catch-up later.
Ranking for some keywords and ranking for the right keywords are two different things. We look at whether your current visibility is driving the traffic that actually converts, and where the gaps are that your competitors may already be filling.
That's exactly what the channel mix advisory is for. We assess your goals, budget, team capacity, and current digital presence, then recommend a sequenced approach so you're not spreading resources across three channels before any of them has a chance to work.
Yes. Many of our clients bring us in as an independent perspective to review what their agency is recommending or delivering. We help you ask the right questions, evaluate the strategy, and make sure the brief your agency is working from actually reflects your business goals.
A focused audit and strategy session for one channel typically takes one to two weeks. A full channel mix advisory covering email, SEO, and paid ads together usually takes two to four weeks, depending on how much groundwork has already been done.